92 - Monetize Your Podcast Through Sponsorship

Everyone wants to know how podcast sponsorships work but very few people are talking about what actually makes money. In this episode, Julie Deem cuts through the hype and breaks down the real truth about podcast sponsorships.

If you’ve ever wondered whether sponsorships are worth it this episode is for you.

Get Ready to Learn:

• What podcast sponsorships actually are and how they work behind the scenes.

• The difference between traditional sponsorships and self-sponsorship.

• How sponsors decide what your podcast is worth and why niche audiences often outperform big download numbers.

• How to package podcast sponsorships so you’re not just selling ad spots.

• Where to find podcast sponsors and how to approach them strategically.

• The biggest mistakes podcasters make when monetizing their shows and how to avoid them.

FAQ:

How much money can a small podcast make?

A small podcast earning through CPM ads may generate $50–$200 per episode, depending on downloads and placement. However, a small podcast promoting its own services can generate thousands per client if positioned strategically.

Is self-sponsorship better than traditional sponsors?

For business owners, yes. Self-sponsorship often produces significantly higher ROI because it converts listeners into clients instead of one-time ad revenue.

What is the best ad placement in a podcast?

Mid-roll ads typically perform best because listeners are already engaged and less likely to skip.

Should I use an ad network?

Ad networks are convenient but reduce profit margins. Direct partnerships typically produce stronger long-term revenue.

Schedule a complimentary call to see if podcasting is a good fit for you:

https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:

https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:

https://www.instagram.com/indymompreneur