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Anchor Content for Business Marketing

Updated: Dec 26, 2023


Have you been holding yourself back from starting a podcast because you’re afraid you don’t have the time to commit to having a consistent show? If you are using your podcast to market your business, then you already understand the benefits and time you save on marketing by leaning on your podcast for anchor content.


What is anchor content?

Anchor content is the quality content you are using to drive traffic for your business. Podcasts are great for anchor content because you can repurpose one podcast episode into multiple pieces of content to market yourself and your business.


Anchor content is the quality content you are using to drive traffic for your business.

Different ways to use your podcast episodes for content marketing:
  • Social Media – create social media quote cards and audio trailers using your podcast transcription and episode audio clips.

  • Blog – take your show notes and use them to write a blog to increase Search Engine Optimization (SEO).

  • Pinterest – promote your episodes, blogs, and quotes through Pinterest cards.

One podcast episode creates multiple streams of content but what kind of content from each podcast episode will convert to gains in your business?
  • When you’re building out a content plan for you podcast, think about your ideal listener.

  • Create quality content that gives you a lot of pieces to share from.

  • Promote to those listeners with shareable content.

Create quality content that gives you a lot of pieces to share from.
Still don’t think you have the time to have a podcast?

As a business owner, I understand the importance of time and value. Is podcasting part of your current marketing plan? I help business owners launch marketable podcasts. Let me do the work for you. Schedule a free discovery call today and let’s chat!


 

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