You want a conversational interview and didn’t think creating a format was necessary. As a result you have a bunch of interviews that you cannot use. Has this happened to you? It is easy to get caught up in the casualness of podcasting but don’t forget there is an audience who is listening. The audience is not interested in hearing you and your guest ramble on about nothing. When you first started your podcast you had a listener in mind and already have a grasp on why they tune in regularly to hear your show. As the host it is your opportunity to tap into that and leverage those value points in your interview. When you take the lead and guide the conversation you will end up with more value packed episodes and less rambling. Here’s a basic formula designed to keep the conversation casual and open while still working in that value your listeners are seeking.
● Why do podcast interviews flow better with a format?
● Who benefits from having a format for guest interviews.
● What format is strategic for capturing that value content while keeping your podcast conversational?
Why do podcast interviews flow better with a format?
Have you ever been in the middle of a conversation with a friend when you lost your train of thought and forgot the point you were trying to make? That happens in podcasting also! When you create a format it helps you get back on track easily when your guest goes rogue on you.
When you’re interviewing it’s natural for the conversation to open up into other points of discussion but when that happens, having a format will help you drive the episode and serve your audience in the best way.
Who benefits from having a format for guest interviews.
Everyone benefits from having a format for guest interviews. The host will feel more confident in the direction of the episode, the guest will deliver great conversation, and the listerner’s will be excited to tune in regularly.
Send out the format for your interviews to your guest ahead of time. When your guest is aware of your interview format, they can be more prepared. Having a prepared guest is the secret sauce in having a good interview. Remember as the host, it is your job to drive the episode. When you do this, everyone will benefit.
What format is strategic for capturing that value content while keeping your podcast conversational?
This is the format I build from when helping my clients develop a format for their podcast interviews. Remember, your format is fluid and can change as your interview style changes. I recommend keeping a standard 4-5 points in every episode:
· Tell us about yourself.
· When did you figure that out?
· Who can benefit from your story?
· What advice do you have for listeners?
· How can listeners get connected to your or learn more about you?
Guest interviews are a great way to network.
Having a format for your guest interviews creates a good experience for your guests. When your guest feels confident they will deliver a great conversation and interview. Prepare your guest ahead of time by sending them the format. Your guest will be thankful and be open to working with you on other things in the future.
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